How to Clean & Restore Sneakers for Maximum Profit

If you’re in the sneaker reselling business, presentation is everything. A clean, well-maintained sneaker can sell for significantly more than a dirty, worn-out one. Whether you source your inventory from thrift stores, online marketplaces, or bulk deals, knowing how to clean and restore sneakers can boost your profits and set your business apart.

In this guide, we’ll cover essential sneaker cleaning techniques, restoration hacks, and expert tips to maximize the value of your inventory.

Step 1: Evaluate the Sneakers Before Buying

Before you invest in a used pair of sneakers, ask yourself:

✔ Is the sneaker cleanable? Scuffs and stains can often be removed, but some damage—like deep sole separation or cracked leather—may not be worth fixing.

✔ What’s the potential resale value? Check platforms like StockX, GOAT, or eBay to see what the same model sells for in good condition.

✔ Is it authentic? Before putting time and effort into cleaning, make sure the sneaker is genuine. Fake sneakers aren’t worth restoring.

Once you’ve decided the sneaker is a worthwhile investment, it’s time to clean it up.

Step 2: Cleaning Sneakers (From Light Dirt to Deep Stains)

What You’ll Need:

• Soft-bristle brush (for mesh, suede, or delicate materials)

• Stiff-bristle brush (for outsoles and midsoles)

• Toothbrush (for detailed cleaning)

• Mild dish soap or sneaker cleaning solution

• Microfiber towels

• Magic Eraser (for stubborn midsole scuffs)

• Hydrogen peroxide & baking soda (for whitening soles)

Cleaning Process:

1. Remove laces & insoles – This allows for a thorough cleaning.

2. Dry brush the sneakers – Use a soft brush to remove loose dirt before adding moisture.

3. Prepare a cleaning solution – Mix warm water with a small amount of dish soap or use a dedicated sneaker cleaner.

4. Scrub the uppers – Apply the cleaning solution using a soft brush, working in circular motions to lift dirt.

5. Tackle midsoles & outsoles – Use a stiff-bristle brush to scrub tough stains and a Magic Eraser to remove scuffs.

6. Rinse & dry properly – Wipe off excess soap with a microfiber towel and let the sneakers air dry completely.

Pro Tip: Avoid using excessive water on suede or mesh materials to prevent damage.

Step 3: Restoring Sneakers to Increase Value

If your sneakers still look worn out after cleaning, some restoration techniques can help bring them back to life.

Restoration Techniques:

✔ Fixing Yellowed Soles & Midsoles

• Apply a mix of hydrogen peroxide and baking soda to yellowed areas, wrap them in plastic, and place them under sunlight for a few hours.

✔ Removing Creases from Leather Toeboxes

• Stuff the sneaker with socks or paper, place a damp towel over the creased area, and gently iron it to restore the shape.

✔ Touching Up Faded or Chipped Paint

• Use high-quality sneaker paint to fix faded areas on midsoles or logos.

✔ Re-gluing Detached Soles

• For sneakers with sole separation, use Barge Cement or Shoe Goo to secure them back in place.

Step 4: Taking Professional Photos for Listings

Once your sneakers are cleaned and restored, high-quality photos will help them sell faster.

✔ Use a plain, neutral background to keep the focus on the sneakers.

✔ Take multiple angles (front, back, sides, soles, and close-ups).

✔ Highlight any flaws honestly—buyers appreciate transparency.

✔ Use good lighting to showcase the sneaker’s condition clearly.

Step 5: Pricing Your Sneakers for Maximum Profit

Setting the right price ensures your sneakers sell quickly while maximizing your earnings.

• Check recent sales on StockX, GOAT, eBay, and Grailed.

• Factor in condition – A freshly cleaned and restored sneaker can sell for 20-50% more than a worn-out pair.

• Be competitive – If your sneakers are in top condition, you can price them slightly higher than the average market rate.

Final Thoughts: Cleaning & Restoration = Bigger Profits

Reselling isn’t just about finding the right sneakers—it’s also about making them look their best before listing them for sale. By mastering sneaker cleaning and restoration, you can turn average finds into high-value flips.

At ThreadRevivalCo, we believe in reviving sneakers and giving them a second life—and now you can do the same!